By ED BARNA

“Made in Middlebury” is the new theme for a group of manufacturers whose facilities double as attractions for area visitors.

Formed in 2005, the collaborators initially called themselves The Exchange Street District Group. Most were located on Exchange Street, which runs through Middlebury’s industrial zone, or on side roads that led to groups of commercial and industrial buildings.

With help from a U.S. Department of Agriculture grant, the members created and distributed a 16-page brochure, and became a presence at trade shows and Vermont welcome centers.

When original member Onion River Pottery closed its Middlebury branch last year, the need to revamp the brochure led to rethinking the membership and changing its name, according to Jill Stackhouse, sales manager at Maple Landmark Woodcraft and a contact for the group.

Michael Rainville, the founder and head of Maple Landmark Woodcraft, said the old name had never been a very good fit, especially because Danforth Pewterers is located on Seymour Street rather than Exchange Street. That name would be even less appropriate, he said, now that Lincoln Peak Vineyard has been accepted as part of the group, despite not yet having a presence along the Exchange-Seymour route.

The businesses have attracted visitors from bus tours that stop at some of the locations. Seeing how Otter Creek Brewery makes beer – it is now associated with Wolaver’s, whose brands of beer are also available at the brewery – has made it a popular destination, especially with free tastings offered as part of the tour.

Maple Landmark became newsworthy two years ago, when toys from China were found to be decorated with lead paint. As a source of many American toys, the company saw its sales surge, and the giant toy train in front of its factory became a landmark.

Danforth Pewterers has seen one of its creations placed on the Christmas tree at the White House, and makes some of Disney’s figurines.

Vermont Country Soap appeals to the business minded, as well as seekers of natural products. What began in a house in Brandon is now the largest contract manufacturer of organic liquid soap in the country.

Beau Ties is another entrepreneurial star story, making a name for itself as a producer of bow ties. Geiger of Austria no longer manufactures its proprietary wool products on Exchange Street, but the facility is important for distribution of its products in America and is sought out by those who want fashionable but durable apparel and accessories.

Adding Lincoln vintner Chris Granstrom may be a precedent. “It opens up the possibility of inviting other crafter-sellers in the area into the organization, making it a win-win for all involved,” Stackhouse said.

Visitors to Middlebury can learn where to find Lincoln Peak Vineyard, which after seven years of groundwork has recently opened a retail store that lets customers taste its products before making purchases.

The group expects to have a new Web site by summer’s end at www.madeinmiddlebury.com. Individual members have their own Web sites, which can be obtained by calling Stackhouse at 802.388.0627.